Executive Recruitment

Sport and Physical Activity

Our sporting heritage in Trafford is an incredibly important part of our long history. Some of the world’s biggest sporting events have been witnessed at the home of Manchester United and Lancashire Cricket Ground, both iconic venues in Old Trafford. This summer the area has played host to the Cricket World Cup and  will also be home to an Ashes Test . Trafford will also host the Rugby League World Cup Final in 2021. This has brought local and international recognition that Trafford is one of the best sporting destinations in the world.

Trafford’s top class facilities and leading professional clubs help to maximise the economic benefit to the region and provide a catalyst for the 175 local sports clubs and associations to thrive in the borough, and support our residents and schools to enjoy outstanding access to a rich variety of sporting opportunities.

In April 2018, we launched our new Sports and Physical Activity Strategy which sets out our bold ambition to get every resident in Trafford moving more, every day. Physical activity has a direct and positive impact on health and wellbeing and will help to reduce the strain on our valuable health and social care services.

Underpinning the Physical Activity Strategy is a clear intent to support all those sports clubs to grow participation and community engagement so that more people can access opportunities to become physically active. We also have an ambitious investment strategy that will see more than £50m invested in modernising our leisure centres to ensure they serve a greater proportion of our communities and help to ease the strain on our health and social care services. This investment in facilities will see the imminent refurbishment of Urmston Leisure Centre into a state-of-the-art facility, and new leisure centres in Stretford, Altrincham and Sale to replace the existing facilities.

Our overarching aim is to make Trafford a place where residents start well, live well and age well by being more active.